Community-focused marketing professional with 5+ years growing brand presence, driving engagement, and translating data into decisions. I build audiences, manage communities, and deliver results that move the needle.
I'm Farhana Anis — a marketing communications professional with an MBA and 5+ years of experience across social media strategy, community management, brand storytelling, and content creation. Based in Richardson, TX, and open to marketing roles across the Dallas–Fort Worth area and beyond.
I built TryThisDallas from the ground up — growing it to 41K+ Instagram followers through data-backed content strategy, platform-native storytelling, and audience-first thinking. That same entrepreneurial approach is what I bring to every team I join.
At Instacart, I managed 100K+ monthly brand interactions across Instagram, Twitter/X, and Facebook, monitored brand sentiment in real time, delivered cross-functional performance reports, and was hand-selected for the Social Media Innovation Team. I thrive at the intersection of creative instinct and analytical rigor — and I'm looking for a team where I can bring both.
Oversaw all customer-facing social media interactions for one of America's largest grocery delivery platforms — leading Sprinklr adoption, managing brand voice across three platforms, and executing campaigns during high-visibility launches. Resolved consumer issues 36% faster than average and drove a 30% lift in brand awareness.
Built and scaled a digital product brand from scratch — running paid social campaigns via Google Ads, using SQL to build data infrastructure, and leveraging Google Analytics & Adobe Analytics to optimize performance. Proof that I can own a full marketing funnel, not just the content side.
Built a regional lifestyle brand from zero through platform-native Reels, Stories, and TikTok. Managed influencer partnerships, executed culturally relevant social campaigns, and produced photo, video, and motion graphics content — growing the account to 41K+ followers entirely organically.
Transitioned into workforce analytics — forecasting staffing needs, leading real-time resource optimization, and producing SLA performance reports for operations leadership. Demonstrates cross-functional range beyond social media into data, operations, and internal communications.
As a Social Media Specialist at Instacart, crafting real-time brand responses was part of my daily role — playful, on-brand comments that drove thousands of likes and kept Instacart culturally relevant in the comments section.
I'm actively exploring marketing communications, social media, and community management roles in the DFW area and beyond. If you think I'd be a great fit for your team, I'd love to hear from you.
